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Matching Wedding Stationery: What Should Actually Match?

How to keep wedding stationery coordinated from save the date to seating chart without everything looking identical, and which elements to repeat.

Repeat three things

The typefaces, the palette and one motif or layout idea. Repeat those and the set reads as one design even when each piece is laid out differently.

Let scale change

A welcome sign is read from three metres, an invitation from thirty centimetres. Sizing every piece the same way makes signs look timid and invitations look shouty.

Where couples go wrong

Buying the invitation from one seller and the signage from another months later. Colours drift, fonts do not match and the room stops feeling designed.

Choosing one design and generating the full set at once avoids all of that.

One design, applied across the whole day.

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